Infographics, as defined by various sources, are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. Since we are in the age of Big Data, it makes sense that we are surrounded by data visualization, from news websites to iPhone apps. Infographics are now used in virtually all mass communications around the globe, designed for readers with little or no prior knowledge of a subject.
Why do infographics work?
Because 90% of information transmitted to the brain is visual, according to the report, The State of Infographics (2017), from New York-based visual communications firm, Infographic World. Furthermore, visuals are known to improve learning and retention by a whopping 400%! The reasons behind this phenomenon are obvious, from shorter attention spans (thanks to smartphones) to the fact that we absorb information faster when there are graphics.
Our brains are wired for infographics. Over half of our brain is specifically dedicated to processing visual information. And 65% of people are visual learners, according to the Social Science Research Network. Content with visuals gets 94% more views, and readers are 80% more likely to read information that includes visuals.